Genuit’s EPD Strategy: Scaling Verification Through Structure, Standardization and Smart Tools

Genuit’s EPD Strategy: Scaling Verification Through Structure, Standardization and Smart Tools

As part of EPD Hub’s Q1 webinar on optimizing EPD verification, we were pleased to hear from Dylan Stoppard, Group Sustainability Manager at Genuit Group PLC, who shared practical insights from Genuit’s EPD journey and how they have successfully scaled verification across a large product portfolio.

Genuit’s experience reflects a broader industry shift: EPDs are no longer occasional technical exercises, but a core part of product transparency strategies driven by customer demand and regulatory expectations. For organizations operating at scale, such as Genuit, the challenge is not only producing EPDs, but doing it consistently.

Building efficiency before verification even starts

One of Genuit’s key learnings is that verification efficiency is largely determined upstream. The team places strong emphasis on pre-verification checks within One Click LCA, including mass balance validation and energy balance verification. These steps help ensure that input-output consistency is correct before submission, reducing avoidable corrections later in the process.

They also rely on completeness and plausibility checks to identify gaps early, preventing low-completeness submissions that typically lead to additional verification rounds.

Scaling through batch processing and standardization

A standout feature of Genuit’s approach is the use of bulk EPD verification. By submitting multiple EPDs at once, the team achieves both cost efficiency and process alignment. In some cases, up to a dozen EPDs are processed together, enabling side-by-side comparison of assumptions and harmonization of methodologies.

This batch approach also allows fora better internal standardization, ensuring consistency across product groups and reducing variability in modelling decisions.

Turning verification feedback into structured knowledge

Genuit has also built a systematic way to manage verifier feedback. By exporting verification queries into Excel, they are able to:

• Track all open and resolved issues in one place 

• Group similar comments across multiple EPDs 

• Prioritize responses using clear status coding 

• Reduce time spent switching between individual EPD interfaces 

  
  

In parallel, they have developed internal FAQ databases and shared repositories for formulas, assumptions, and recurring verification responses. This enables teams to anticipate verifier questions rather than react to them.

Communication as a technical success factor

Beyond tools and processes, Genuit emphasized the importance of communication quality during verification. Clear, structured, and non-ambiguous responses help reduce misunderstandings and avoid unnecessary verification cycles—especially in large organizations with multiple contributors.

Genuit’s experience shows that scaling EPD production is not about doing more manual work—it is about building systems. Standardization, internal knowledge sharing, and structured use of digital tools are essential for repeatable verification processes.

At EPD Hub, we see this approach as a strong example of how organizations can move from reactive verification management to a proactive, scalable EPD strategy.